Liberty Puerto Rico adds 31K clients in Q418
Liberty Puerto Rico added 31,000 revenue generating units (RGUs), or clients during the fourth quarter of 2018, and reported a 5 percent revenue growth for the entire Fiscal Year 2018, according to its most recent financial results.
The results were
driven in part by the company’s
focus on providing products and services that represent a greater value for
customers and a responsiveness to current telecom market trends, the company
stated.
“2018 was about getting back to where we were prior to
the hurricanes. The results have exceeded all our expectations, with record
breaking growth numbers,” said Liberty President Naji Khoury.
“We have strengthened our infrastructure to provide
more resiliency and capability, enabling us to offer a wider range of products
and services that give our customers better entertainment choices,” he said.
In the fourth quarter of 2018, Liberty Puerto Rico
introduced new product offerings seeking to provide greater value to customers.
In November, the company launched new 150 Mbps Internet bundles, which also
responded to consumers’ increasing demand for higher speeds and broadband bandwidth.
The average consumption of a Liberty Puerto Rico fixed
internet household has risen to more than 220 Gigabytes per month. Wireless
communications industry trade association CTIA stated in its 2018 report that
the average mobile internet usage is about 5 Gigabytes a month, proving that each
technology (fixed and mobile) has its own purpose and that the offerings are complimentary.
Khoury added that the company is also upgrading its video
offerings, moving to a more “on demand” strategy versus traditional linear products.
New video products include HD Auto Tune, which automatically turns on the HD
version of the channel customers select, if available; a new video guide with a
more modern, user-friendly format; and more channels on its Liberty Go
application.
Liberty Go enables customers to live stream their
favorite channels — including local TV stations — through their computers,
smartphones and tablets. Liberty Puerto Rico continues to enhance its On Demand
platform to provide the best entertainment experience available, with new features
to make searching for content easier.
The platform offers more than 16,000 titles and more
than 9,500 hours of free programming under “Free on Demand.”
“These enhancements to our video offering, the higher
speeds and reliability of our internet service, and our focus on constantly
improving the customer experience, have been key to our success,” added Khoury.
“Our customer satisfaction measurement, the Net Promoter Score, has remained at
positive levels, above industry standards.”
Liberty Puerto Rico invested more than $140 million in
Puerto Rico for the restoration of its network after the hurricanes, bringing
about economic activity and creating hundreds of indirect jobs on the island.
The company also reinforced its corporate responsibility
role in 2018, by strengthening its philanthropic program through the Liberty
Foundation. It was able to raise more than $600,000 in Q418, through its 21st
Liberty Foundation Golf Tournament, making a first donation of $350,000 to 14 nonprofit
organizations in Puerto Rico.
“We believe in Puerto Rico and its people. Our
commitment to invest on the island is unwavering. We will continue to develop
our network and our product offering to provide Puerto Rico a state-of-the-art
telecommunications infrastructure, an essential element for other companies to
bring their business to our island,” Khoury said.
