The Puerto Rico Hotel and Tourism Association on Wednesday announced the appointment of veteran hotelier Raúl Bustamante, general manager of the Conrad Condado Plaza, as the new chairman of its marketing committee.
The committee serves as a forum for discussion, development and implementation of action plans to improve the ability to market Puerto Rico as a tourist destination. The marketing committee’s initiatives are designed to benefit PRHTA members and it has a say in the Tourism Company, the Puerto Rico Convention Bureau, and the Convention Center.
Bustamante has been a part of the hospitality industry for the better part of 30 years. During that time, he has been a member of the PRHTA’s board of directors, chairman of the Convention Bureau’s board, during which he was instrumental in developing marketing strategies for the Convention Center. He has also chaired the Puerto Rico Chamber of Commerce’s tourism committee and served as vice-chair of the Tourism Co’s board until April 2006.
“We’re confident in the achievements that he will continue to reap to develop mechanisms to promote Puerto Rico as the best tourist destination in the Caribbean,” PRHTA President Ismael Vega said Wednesday.
The PRHTA represents Puerto Rico’s private tourism sector, with some 580 corporate members, including hotels, restaurants, airlines and other tourism-related businesses on the island.
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“As part of our commitment, we’ll be initiating a series of community dialogues with the residents of the island municipalities of Vieques and Culebra, as well as with their mayors and the top municipal executives of Ceiba, Cataño and San Juan.”